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| Entrepreneurship
in the Golf Industry
This
course introduces students to the concept
of entrepreneurship and assesses their potential
as future entrepreneurs in the golf industry.
Students will be encouraged to explore their
business ideas and learn how to conduct
a feasibility study.
The
curriculum includes teaching students how
to identify opportunities and develop strategies
by recognizing the environmental factors
that affect all businesses. Finally, students
will learn how to organize their business
idea into a concrete business plan incorporating
the entrepreneurial concepts taught throughout
the course.
Sponsored
by... The John Dobson Foundation
CLICK
HERE to return to the course
roster.
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| Course
Professors |
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Grant
Fraser, M.Ed., M.B.A.
Grant
Fraser is the President and founder of the Golf
Management Institute of Canada (GMIC). Prior to
launching the GMIC in 1999, Mr. Fraser established
the first professional golf management program
in Ontario at Humber College. Three years after
starting the program, Mr. Fraser received Humber
College’s Innovator of the Year Award. Mr.
Fraser is an avid photographer and writer and
is the author of “50 of Ontario’s Greatest
Public Golf Courses” and “Golf Access”. In addition, Mr. Fraser is on the
ranking panel for two of Canada’s leading
golf magazines - Score Golf and Ontario Golf News.
Mr. Fraser has an undergraduate degree in business
administration from Wilfrid Laurier University,
an MBA from the University of Western Ontario,
and has completed his Master in Education at Brock
University. |
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Susan
Hodkinson
Susan Hodkinson
is the Chief Operating Officer at Soberman LLP,
where she has management responsibility for the
operations of the firm, including finance,
information technology, human resources, facilities
and marketing. Susan’s background includes over
twenty years of management experience in
professional services firms, as well as five years
acting as Senior Vice President, Operations, for
ClubLink Corporation, Canada’s largest owner,
operator and developer of private and resort golf
courses. Susan is a graduate of the University of
Western Ontario and has completed Executive
Education at Queen’s University and the Anderson
School of Business at UCLA. Susan is very active in
community activities, and is particularly committed
to groups that focus on creating opportunities for
women to work together to achieve greater levels of
business and personal success. Susan is a member of
the Women’s Leadership Council of the Canadian
Institute of Chartered Accountants and the
International Women’s Forum, and in 2009 was awarded
the Women’s Post Glass Slipper Award for her
contribution to the advancement of professional
women, and her work in the community. Susan was
named one of the Women’s Post Twenty Top Canadian
Businesswomen of 2009. |
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Kevin
Hurd
is the General Manager of the Royal Nova Scotia
Yacht Club and was previously the General Manager of
the Brookefield and Beaverdale Golf Clubs in
Cambridge, Ontario. Mr. Hurd has extensive
experience in all areas of golf operations
management but is especially renowned for his
marketing expertise and creativity. Between 1998 and
2004, Mr. Hurd served as the Corporate Marketing
Director for Golf North Properties Inc. where he was
responsible for co-ordinating the marketing
initiatives of all 10 golf courses owned and
operated by the company. In addition to his general
manager duties, Mr. Hurd co-ordinated the food and
beverage program for Golf North Properties Inc. Mr.
Hurd is a graduate of the University of Guelph,
McMaster University and the Golf Management
Institute of Canada. |
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