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Management in Golf Operations
Successfully
managing a golf shop is an integral component
of a golf facility’s overall operation.
Topics such as seasonality, inventory management,
customer identification and service, display
techniques and promotional ideas for generating
additional revenues for the pro shop will
be addressed.
Students
will acquire knowledge of retail merchandising
principles and understand the differences
of the various target markets that frequent
a typical golf retail operation (private
and public facilities). Formulating buying
plans for both hard and soft goods, establishing
pricing strategies and inventory controls
as well as developing merchandising strategies
through effective advertising and promotional
strategies are covered.
CLICK
HERE to return to the course
roster.
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Canadian Golf Industry
Association
(CGIA) |
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The Canadian Golf Industry Association is a
national association that represents
manufacturers, suppliers, merchandisers and
other industry businesses. |
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Professors |
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Glenn Mills
Glenn Mills has spent most
of his professional career in retail running “big-box”
operations. Most recently, Glenn spent 10 1/2 years
with Golf Town, where he built and ran the flagship
store in Mississauga. His contribution to Golf
Town’s success was expanded in his subsequent roles as
Regional Manager, Director of Human Resources and
Director of Facilities Management & Procurement.
During
his tenure with Golf Town, Glenn was instrumental in
growing the company from 1 to 47 stores, from 12 to
1600 employees and generating $350,000,000 in annual
sales. He is a General Manager with a progressive
career combined with executive level education in
Human Resources (HR), Legal Issues and
Organizational Behaviour. He possesses superb
purchasing and general management experience
covering all areas of retail store operations. |
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Kevin Hurd, B.A.
is the General Manager of the Royal Nova Scotia
Yacht Club and was previously the General Manager of
the Brookefield and Beaverdale Golf Clubs in
Cambridge, Ontario. Mr. Hurd has extensive
experience in all areas of golf operations
management but is especially renowned for his
marketing expertise and creativity. Between 1998 and
2004, Mr. Hurd served as the Corporate Marketing
Director for Golf North Properties Inc. where he was
responsible for co-ordinating the marketing
initiatives of all 10 golf courses owned and
operated by the company. In addition to his general
manager duties, Mr. Hurd co-ordinated the food and
beverage program for Golf North Properties Inc. Mr.
Hurd is a graduate of the University of Guelph,
McMaster University and the Golf Management
Institute of Canada. |
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Ian Chan, C.M.A., C.P.G.A.
is
the former General Manager and Director of Golf at
the Paris Grand Golf & Country Club. Prior to this
role, Mr. Chan served as the Director of Golf at The
Club At Bondhead and the Head Golf Professional at
the Oaks of St.George Golf Club in Paris, Ontario.
Before joining the Oaks he spent two seasons running
the golf operation at Westwood Plateau Golf and
Country Club in Coquitlam, British Columbia. Prior
to moving to British Columbia, Mr. Chan served as
the associate professional at the Glen Abbey Golf
Club for four seasons. Mr. Chan has a degree in
Mathematics from the University of Waterloo, a
degree in Marketing from York University and
recently received his Certified Management
Accountant (C.M.A.) designation. |
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