Strategic Management in Golf Operations

Successful managers are able to integrate and synthesize the many facets of management, leadership, finance and human relations into their management decisions. This course teaches aspiring managers how to develop operating strategies for all areas of a golf operation. As key decision-makers, students will be expected to develop and implement product, pricing, promotion and human resource strategies and analyze the impact of their decisions on the organization.

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Course Professor
Keith Keindel

Keith Keindel is the Executive Director of the Canadian Golf Industry Association (CGIA). Prior to this leadership role, Keith served as the Senior Vice President, International for Callaway Golf. A graduate of the prestegious General Electric School in Tennessee, Mr. Keindel is an industry veteran with over 20 years of experience in the retail business, including positions such as President of Converse Canada and Spalding Canada.

Mr. Keindel has demonstrated a strategic vision for the businesses he has managed and is contributing to the business of golf by serving as a member of the board of directors of the Golf Management Institute of Canada. He is an avid golfer and is passionate about educating individuals with an interest in the golf industry.

Grant Fraser, M.Ed., M.B.A.

Grant Fraser is the President and founder of the Golf Management Institute of Canada (GMIC). Prior to launching the GMIC in 1999, Mr. Fraser established the first professional golf management program in Ontario at Humber College. Three years after starting the program, Mr. Fraser received Humber College’s Innovator of the Year Award. Mr. Fraser is an avid photographer and writer and is the author of “50 of Ontario’s Greatest Public Golf Courses” and “Golf Access”. In addition, Mr. Fraser is on the ranking panel for two of Canada’s leading golf magazines - Score Golf and Ontario Golf News. Mr. Fraser has an undergraduate degree in business administration from Wilfrid Laurier University, an MBA from the University of Western Ontario, and has completed his Master in Education at Brock University.

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